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Through a slew of recent hires, Google has been bolstering its healthcare expertise - specifically health services.
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Google has been interested in healthcare-related markets for a while suggested by its continued operation of Verily where is the focus is primarily on life sciences. Google has announced an interest in aligning its world-leading capabilities in large data “search” with its healthcare strategy. The effective and efficient use of data in healthcare has been a debilitating pain point for the industry. In short, Apple’s activity in healthcare will be largely driven by its perfectly integrated wearables and mobile devices - with the result being real-time clinical and lifestyle data collection.
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The use of Apple’s App Store marketplace will also be a big driver of Apple’s indirect healthcare play as the company takes 30% of external developer app revenues as health-related apps continue to be developed at an astonishing rate. In a recent study at Stanford, the Apple Watch ECG feature was found to be capable of identifying atrial fibrillation in a large study sample and with low rates of false positives.Īpple’s ubiquitous iPhone devices, loyal userbase, and leading hardware capabilities will likely be the inputs into future healthcare strategy. The growing “aging-pressure” on failing health and social service systems is the perfect storm for user-obsessed tech companies to succeed.Īpple appears to have quietly prioritized the use of its health records app and Apple Watch features like activity tracking, heart rate, and its electrocardiogram (ECG) capability. The scalability and customizability of cloud-based and mobile solutions, the recent advancement of robotic technologies, passive data collection from wearables, and the application of machine learning capabilities to existing data sets are likely to be incorporated into aggressive strategies to enter the healthcare market. The tech giants (and plenty of ventures) have expressed an interest, or have already launched products for use, in health and social support services. In housing, technology, and health services, companies are working to develop solutions to meet the growing demand. A second goal is to overall improve the provision of health services so as to reduce the disease-related burden on existing systems.įrom the health system’s perspective, the cost savings associated with home-based services in comparison to the costly transition to assisted living facilities - and, the eventual institutionalization in skilled nursing facilities - merits a significant investment. One of the key goals for innovators is to enable “aging in place” to assist people with living in their own homes as independently as possible - for as long as possible. This trend is driving a massive amount of interest in technologies and products that can support older adults. In the U.S., the disproportionate volume of individuals in the baby boomer generation combined with the subsequent effects of aging on health and mobility is creating a “longevity” market driven by stress on existing health and social support systems. Population Pyramid Inversion through 2050